Change in business model

CHANGE IN BUSINESS MODEL Let’s begin with a few questions.  Do you think Travis Mathew is arguably the most successful non-equipment golf apparel company currently?  Do you think they sold out to Callaway last week because they were tired of being successful and running their own show?  Maybe they preferred to report to new bo...
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The truth about golf handicaps and where we are headed.

On Tuesday we announced that as of August 15th, we would shift our strategy to focus on building quality apparel for players that have a USGA handicap of 9.9 or less.  Guess what happened?  Accusations of elitism and discrimination soon followed.   Besides the obvious business reasons (see other post in the blog section)  this post will serve as...
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